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Property Advocacy

Whether you are looking to secure or sell your property, our experienced property advocates can help you secure the best outcome possible through expert negotiation, deep market knowledge and extensive real-estate industry connection while absorbing all the backend, paper and coordinating work for you to make the process is as seamlessly effortless as possible.

Four Things to Look for in a Property Advocate


A property advocate with extensive market experience can help vendors set realistic asking prices, market properties effectively, and negotiate with various parties, and aid buyers to find the right property for their needs.


A property advocate should be able to help vendors and buyers identify and articulate the values of a property beyond existing features. They should also be able to identify upcoming growth opportunities.


A property advocate should maintain consistent, clear, and concise communication throughout the selling and buying process to provide peace of mind for their clients.

No Additional Cost

An experienced property advocate will expertly negotiate the final price of the property, achieving no overall additional cost to the client for utilising the advocacy service.

Vendor Advocacy

Independent Advice

Our vendor advocate provides unbiased advice and support throughout the selling process, helping you get the best possible deal while simultaneously ensuring that your interests remain protected from start to finish.

Extensive Market Experience

Our vendor advocate’s experience gives you an edge in selling your property. We can help you with everything from setting a realistic asking price to finding the right buyers.

Stress-Free Selling

Selling your property can be daunting, especially with the fast-paced changes in the market. Our vendor advocate can take care of the details and provide peace of mind throughout the process.

Access to Industry Network

A vendor advocate can help secure a better price and potentially reduce on-market time through access to other property sales agent network and their buyers.

Buyer Advocacy

Find the Right Property

Our buyer’s advocate can help you find the right property for you and your families unique budget, requirements, and circumstances.

Hassle-Free Negotiation

Our buyer’s advocate can negotiate on your behalf to get you the best possible price for your dream property.

Peace of Mind

Knowing that the advocate will audit and make sure that there will be no surprise or hidden issues on your dream property.

Access to Agency Network

A buyer advocate has access to other agency’s listing and offer you listings not available to the open market.

Case Study: An End-to-End Vendor Advocacy Service Without Additional Cost

Step 1: Decision to Sell

After 38 wonderful years in his Melbourne family home in Hawthorn, Steve, now 72, has decided to sell to move closer to his children in the Western Suburbs near Sunshine.

Although he had experience buying properties, he knew he needed professional help due to his age. He always wanted to make it as smooth and hassle-free as possible so that he would not have to burden his children.

Step 2: Get Professional Help

When Brad was first appointed as Steve's Vendor Advocate, he interviewed and gathered his key considerations, including go-for-price, sales conditions, budget, and ideal selling timeframe.

Then, Brad investigated the property's key internal, external, and macro features and assessed its selling values on its current market data and future potential. He also began contacting his extensive real-estate network to source existing buyers who expressed interest in properties similar to Steve's family home.

Once enough potential buyers were identified, Brad contacted, coordinated, and arranged all inspections, including the opening property-sales agents, and eventually sold at a price  beyond Steve's initial expectation.

Step 3: Exceptional results

Brad's service did attract an upfront fee of $9,000 for Steve. However, with Brad's deep and close relationship with his extensive agent network, he could source the best agent with the most competitive commission, over 0.4% lower than the standard market rate, if Steve enlisted a real estate agent himself. This saved Steve over $11,000 in commission.

In the end, Steve was able to secure the service of an end-to-end vendor advocate without any additional cost that helped him:
Secured the best sales price possible that not only covered the cost of the advocacy service but also helped Steve save an additional $2,000Created a sales process tailored to Steve's expectations and requirements, including budget and timeframeManaged the entire sales process from initial consultation to buying sourcing to final sale, with Steve informed every step of the way without needing to do anything substantialEnsure the sale is made under best practice and in compliance with the law

Thinking of Buying or Selling?

Book a no-obligation consultation with our Buyer and Vendor Advocate, Brad Carlin-Smith.

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Property services including Property Investment, Property Sales, Property Management and Property Development are provided by John Hopkins Property Pty Ltd – ABN 88 131 937 810

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The Hopkins Group

Street Address

Level 23, 500 Collins Street, Melbourne, VIC 3001

Postal Address

GPO Box 4347, Melbourne, VIC 3001

Office Hours

8:30am - 5:00pmMonday - Friday (after hours by appointment)
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