Samantha Wang (Sam) is The Hopkins Group’ (THG)’s Chief Financial Officer with over 15 years of executive-level group accounting experience and 12 years of high-level operational/ HR experience. Sam is also a fully qualified Certified Public Accountant (CPA).
Started as an accounting administrator in 2010, her outcome-driven approach and her commitment to exceptional outcomes has proven invaluable to the group. She was promoted as the group’s corporate accountant in 2012, the group’s finance manager in 2019 and the group’s Head of Finance & HR in 2021.
Throughout her tenure, Sam had led, managed, executed and implemented an extensive list of high-level business initiatives and transformations across a wide range of corporate functions including financial, operational, contractual, HR and infrastructure.
Sam is also a proud mother of two, and she enjoys cooking and playing badminton in her free time.
Joined in 2022, Joanne brought with her extensive paraplanning and leadership experience in the banking and financial sector as the Advice Service Delivery (ASD) Manager for Westpac.
A seasoned operational leader in financial planning with over 14 years of experience, Joanne is pragmatic, solution-centred and outcome-driven. As a leader, she is focused on developing her team through clarity – setting and agreeing on clear and measurable goals with defined, achievable, and client-centric outcomes.
Joanne is also a passionate advocate for women’s equality and workplace representation, and in 2016, she was nominated ‘Woman of Influence – Westpac’.
Joanne completed her Bachelor of Business (Economics & Finance) at RMIT University in 2008, and her Master of Business Administration (MBA) – Human Resources & Employee Relations at Victoria University in 2013. She has also achieved her Advanced Diploma of Financial Planning (ADFP) – Taxation in 2010.
Devon SL Nicholl is a narrative and consumer journey marketer with over eight years of experience in corporate marketing with a specialisation in brand narrative and consumer empowerment.
Devon joined The Hopkins Group in 2022 and brought with him to the group a client-centric, storytelling-focused marketing approach. He also brought with him a broad and diverse range of marketing & communication experience across multiple industries and landscapes. Before joining The Hopkins Group, he held several senior marketing positions across credit management, luxury retail, FMCG wholesales, manufacturing distribution, and not-for-profits.
As the group’s Marketing leader, Devon is focused on the continued growth of The Hopkins Group’s overall brand and marketing strategy.
As a narrative marketer, he is also focused on continuously developing the group’s client journey and experience through a wide range of marketing tactics, including digital marketing, social media marketing, paid marketing, ATL & BTL marketing, content marketing, search engine (SEO) marketing, print marketing, email marketing, direct marketing and direct consumer relationship marketing.
Devon is also an experienced personal brand facilitator with expertise in the strategising and execution of marketing and communication tactics that helps improve personal branding.
As a seasoned marketer and communicator, he aims to foster and facilitate a brand that will ultimately build a meaningful, powerful, and long-lasting connection with clients through consumer empowerment.
Devon completed his Bachelor of Communications and Bachelor of Social Science at Swinburne University of Technology in 2014 and his Master of Communications at RMIT in 2016. Devon is a PRIA and HKIM member and a registered mentor under the RMIT mentorship program.
